Shell Western States FCU
The Project
Shell Western States FCU (SWSFCU) is based in Martinez, CA. It was founded in 1947 when a group of Shell employees formed a credit union for Shell refinery workers and their families. SWSFCU has been part of the local community ever since.
After working closely with the credit union's executive management, AGP's dev team worked to create a streamlined, intuitive website architecture that makes it easy for SWSFCU's members to explore the site and move through the user journey.
The Design
SWSFCU has made some bold strides through its history and the site's designs mirror that. The original brand was updated several years ago and we've matched the new logo and identity to the website, so a bolder color palette announces this FI as an important part of the local community. Its advertising is front and center, but there's a very careful interweaving of financial literacy and consumer awareness that balances out the special offers.
In the design we made sure the composition was "clean" but also compact and orderly to ensure the messaging is never lost. The thoughtfully executed inside page template is able to be re-purposed as a landing page, intended to drive conversions from marketing campaigns. AGP continues to partner with SWSFCU to create brand awareness through ongoing social media and other marketing support.
The Tech
AGP uses the award-winning open-source Joomla to power a number of its websites. The Joomla content management system (CMS) allows for highly customized, but flexible page layouts that can be further tailored to effectively represent the uniqueness of each credit union website. With a user-friendly dashboard, a combination of premium plugins and built-in widgets, it’s easy for site admins to make regular and routine updates.
The Experience
With a new navigation, mobile first design, easy access to rates and special offers, this new site has been winning fans since its launch. The embedded ATM Finder and sitewide search are huge time-savers for members as well. Most importantly, the new site is fully responsive to provide an ideal experience across various screens and devices.
With a functional, intuitive, engaging, ADA conformant and responsive user experience, SWSFCU's new website unquestionably supports its mission of helping our members achieve their individual financial goals in a safe and sound environment.
