Digital and Print Marketing

Approximately twice a year, Universal City Studios Credit Union offers a pre-approval for their Platinum Visa Credit Card. This campaign entails the use of both digital and print marketing. First, we send a variable-print direct mail piece out to the members that have been pre-approved. The piece includes the information on the offer as well as a QR code to the online form to fill out the application. The form we've created for this campaign is dynamic in that the member fills out several fields and upon verification, the rate and terms of the offer appear along with the rest of the fields to complete the form. Upon submission, the member receives an email confirmation and the client receives an email confirmation along with a link to their secure submission portal to view the entire application.

We also advertise the offer on the website, social media and through email marketing, all of which lead the member to the online form for easy application. 

DIRECT MAIL

E-MAIL MARKETING

Our e-mail marketing receives a 45% open rate on average. The email provides information about the offer and a direct link to the online application where the member can check their eligibility status via the dynamic form and complete their application.

ONLINE FORMS

We have the ability to create both static and dynamic forms. Dynamic forms allow us to target specific individuals that are eligible for an offer. By filling out a couple of fields, the member is informed if they are pre-approved and can continue from there if they choose. 

SOCIAL MEDIA

We also post the offer to social media with a link direct to the pre-approval form. On average, we receive an 11% engagement score on social media.