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Logo & Identity Spotlight: UCSCU Rewards

  • UCSCU Red Carpet Rewards Logo
  • UCSCU Red Carpet Rewards Website

The Project

UCSCU has one of the best Platinum Visa credit cards APR's around, so what better way to further reward their members than by creating a rewards program to make their card experience even beter. As a a full-service financial institution that has been serving the entertainment community since 1927, UCSCU has deep ties in their area. They wanted a logo that would reflect their roots and make the rewards program a fun and exciting new benefit for their members. 

The Solution

Our designers created several versions of the logo utilizing traditional Hollywood-style iconogaphy. The final logo features a red carpet-style flourish that pays homage to "tinseltown," classic Hollywood glamor and festive movie premieres. The resulting effort was a well-received enhancement of their current brand which gives the credit union a chance to "roll out the red carpet" for their members with this beneficial program.

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