Logo & Identity Spotlight: UCSCU Rewards
The Project
UCSCU has one of the best Platinum Visa credit cards APR's around, so what better way to further reward their members than by creating a rewards program to make their card experience even beter. As a a full-service financial institution that has been serving the entertainment community since 1927, UCSCU has deep ties in their area. They wanted a logo that would reflect their roots and make the rewards program a fun and exciting new benefit for their members.
The Solution
Our designers created several versions of the logo utilizing traditional Hollywood-style iconogaphy. The final logo features a red carpet-style flourish that pays homage to "tinseltown," classic Hollywood glamor and festive movie premieres. The resulting effort was a well-received enhancement of their current brand which gives the credit union a chance to "roll out the red carpet" for their members with this beneficial program.
