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Shell Western States Federal Credit Union

Brand Development

SWSFCU Logo and Identity

Brand Development

In the summer of 1947, a group of employees formed a credit union for Shell refinery workers and their families. In 2021, Shell Western States Federal Credit Union completed a membership expansion for Contra Costa County. With this expansion, the name of the credit union was shortened to SWS Federal Credit Union.

Social Media

PRINT MARKETING

Posters were created and printed for display in the branch to inform members of promotions currently available. 

DIGITAL ONBOARDING

We created a customized email series to send to new members to inform them of the products and services offered at the credit union.

RESULTS

On average, our digital onboarding email series have a 61% open rate and 81% of recipients finish the series without opting out.

PRINT MARKETING

Posters were created and printed for display in the branch to inform members of promotions currently available. 
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PRINT MARKETING

swsfcu eddm postcard
Posters were created and printed for display in the branch to inform members of promotions currently available. 

PRINT MARKETING

In the summer of 1947, a group of employees formed a credit union for Shell refinery workers and their families. In 2021, Shell Western States Federal Credit Union completed a membership expansion for Contra Costa County. With this expansion, the name of the credit union was shortened to SWS Federal Credit Union.

swsfcu eddm postcard

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