SWSFCU Logo and Identity
Brand Development
In the summer of 1947, a group of employees formed a credit union for Shell refinery workers and their families. In 2021, Shell Western States Federal Credit Union completed a membership expansion for Contra Costa County. With this expansion, the name of the credit union was shortened to SWS Federal Credit Union.
Social Media
PRINT MARKETING
DIGITAL ONBOARDING
We created a customized email series to send to new members to inform them of the products and services offered at the credit union.
RESULTS
On average, our digital onboarding email series have a 61% open rate and 81% of recipients finish the series without opting out.
PRINT MARKETING
PRINT MARKETING
PRINT MARKETING
In the summer of 1947, a group of employees formed a credit union for Shell refinery workers and their families. In 2021, Shell Western States Federal Credit Union completed a membership expansion for Contra Costa County. With this expansion, the name of the credit union was shortened to SWS Federal Credit Union.
