Logo & Identity Spotlight: SWSFCU
In order to break out of a decades-old brand, Shell Western States FCU employed us to inject some vibrancy into their logo and identity. The design challenge was obvious—how to we expand past three letters "SWS" and show members and prospective members about the brand's history and legacy in Martinez, CA.
By sticking with one clear decison—use the full name of the credit name—we immediately started turning heads. By using brighter color palette and having two main design layouts (circular and horizaontal) we were able to gain the credit union much more brand recognition online and in their local community.