FCCU Auto Loan Pre-Approval
Variable Print and Digital Marketing
Several times a year, First City Credit Union offers a pre-approval for their auto loans. The items for this campaign include a variable-print direct mail postcard to those members that are pre-qualified. The postcard includes the member's name, address, approved amount, approved rate and the terms of the offer. We also include a QR code which leads the member to the credit union's online application portal.
The email includes the same variable information tailored to the recipient.
The open rate on our emails is typically
around 54% on average, while industry averages
hover around 44%
Customized, variable print
direct mail pieces mailed to your members.