Variable Print and Digital Marketing

Several times a year, First City Credit Union offers a pre-approval for their auto loans. The items for this campaign include a variable-print direct mail postcard to those members that are pre-qualified. The postcard includes the member's name, address, approved amount, approved rate and the terms of the offer. We also include a QR code which leads the member to the credit union's online application portal. 

The email includes the same variable information tailored to the recipient. 

EMAIL MARKETING

Category

The QR code located on the direct mail postcard leads the recipient directly to the credit union's online application portal.

STATISTICS

The open rate on our emails is typically
around 54% on average, while industry averages
hover around 44% 

DIRECT MAIL

Customized, variable print
direct mail pieces mailed to your members.