California Agribusiness CU
The Project
California Agribusiness Credit Union (CalAgCU) is based in Buena Park, CA. It's a state-chartered credit union established in 1936 for providing financial services to the dairy and agricultural industry. As a full-service credit union, it has a broad suite of services for its members.
After reviewing the credit union's strategic goals and after performing one of our discovery sessions, AGP's dev team worked to create a streamlined, intuitive website architecture that makes it easy for CalAgCU's members to find what they’re looking for. As an agricultural industry credit union, their field of membership is very specialized but very friendly and down to earth, a quality we needed to speak to in the design.
The Design
In the "Ag" industry, it's very important to present solutions in a streamlined and efficient manner as many of the companies and employees who are eligible for membership may work in very remote places or on disparate schedules. Through our choice of vivid, on-brand imagery, conversational copy and vibrant splashes of their signature green, we've created a welcoming atmosphere that site visitors from all walks of the "Ag" industry appreciate. The new website also features clear, prominent calls-to-action to encourage visitors to explore the site and move through the user journey.
The Tech
AGP uses the award-winning open-source Joomla to power a number of its websites. The Joomla content management system (CMS) allows for highly customized, but flexible page layouts that can be further tailored to effectively represent the uniqueness of each credit union website. With a user-friendly dashboard, a combination of premium plugins and built-in widgets, it’s easy for site admins to make regular and routine updates.
CalAgCU has also tasked us to install one of our signature form products—an online membership application. Because of their membership's geographic restrictions, this app has helped the credit union "level up" by offering a much quicker way for applicants to join.
The Experience
With a new navigation, mobile first responsive design, easy access to rates and application, this new site has been winning fans since its launch. With the redesign came the forward positioning of beneficial third-party services such as insurance and mortgage products. The embedded ATM Finder and Find a Shared Branch locators are also a huge time-saver for members as well.
With a functional, intuitive, engaging, ADA conformant and responsive user experience, CalAgCU's new website unquestionably supports its mission of serving Agribusiness employees and their families throughout California.
