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Social Media Marketing

Social media has proved to be a challenge for the financial services industry—no bank has truly mastered this forum, so how can a credit union?

One advantage credit unions have over banks is a field of membership(s). Most credit unions, even those that are now community based, have a relationship with their original select employer group (SEG). As a marketer, you know their business and you know their interests. Credit unions can capitalize on this knowledge by posting what's relevant to them and in turn create the "social" interaction the medium is designed for.