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Digital Marketing Campaigns

Digital marketing is marketing that makes use of electronic devices such as personal computers, smartphones, cellphones, tablets and game consoles to engage with stakeholders. Digital marketing uses technologies or platforms such as websites, e-mail, apps (desktop and mobile) and social networks. Social Media Marketing is a component of digital marketing. Many organizations use a combination of traditional and digital marketing channels.

A major difference between traditional print media and digital marketing is that, while traditional media struggles to find meaningful metrics to guide decision-making, digital marketing is a rich mine of information! Google Analytics and Google Webmaster Tools, Facebook Insights, Pinterest Analytics, AdWords Analytics, just to name a few, are treasure troves of data which help institutions make better decisions about how they market.

the difference

You could task a full time employee to collect all the data from various sources every day, but merely collecting all this data isn't guaranteed to improve your strategic goals! To increase your return on investment (ROI), you need to translate this data into milestones that drive better decision-making.

So how do you tease actionable insights from a collection of charts and graphs? How do you develop a data-driven digital marketing campaign? That's the easy part: contact AGP today for a complimentary consultation. We'll be happy to review your strategic goals and make recommendations to help you save money, market more effectively and achieve your goals.

Be sure to download our custom graphic above as a PDF to help you in your decision making.