Everybody knows ROI means Return on Investment, but here at Studio AGP, we prefer to replace the return with relax!

Why relax, you say? There's a "new kid" on the marketing block that can make your life so much easier! it's called email marketing and it's not just a phenomenon, it's a valid and viable marketing method that's here to stay. It's been gaining ground over the last five years, but recent research has shown just how strongly it has become a major player and has directed affected ROI.

Have a look at these numbers:

1. According to research conducted by the Direct Marketing Association, email marketing generated an ROI of $48.34 for every dollar spent on it in 2007. The expected figure for 2008 is $45.06, and the prediction for 2009 is $43.52. As such, it outperforms all the other direct marketing channels examined, such as print catalogs.
2. The Ad Effectiveness Survey commissioned by Forbes Media in Feb/March 2009 revealed that email and e-newsletter marketing are considered the second-most effective tool for generating conversions, just behind SEO.
3. A summer 2009 survey of Irish marketers found 79% rating email marketing as important or very important to their marketing strategy.

Still don't think it's for you? Just take a look at the return for traditional print campaigns and you'll see the impact. Numbers don't lie!

At AGP, we're here to help you start up or fine tune your email marketing program. That's why we've created AGP Mail, a simple and powerful tool to add to your marketing arsenal.

With AGP Mail, you get custom emails branded to your look at feel and an easy-to-use content management system (CMS) to make creating and editing a snap! Contact us today for a FREE demo of this remarkable product.