What Does Your Logo Say About You?
Providing Visual Value to Your Organization
"My staff are already overloaded with their day-to-day work schedule. They often don't have the time to spend to properly research a product before developing its logo. Logo concepts should be well thought out, not rushed. We deserve better and so do our end users."--AGP Client
Your logo is the core of your organization or product's brand identity. It's important that it positively reflects the visual value of your organization as a whole or at a product level.
Before you get started on a new logo, whether it is created internally or outsourced, sit down and brain storm a list of consumer benefits of the product or organization along with two to three key feelings you want people to take away when they see it.
Your next step is to select a name using the benefit information from your brainstorming session. The product or organization name you select should not only reflect the benefits of your product, but it should also properly distinguish you from your competition, a fact often overlooked by many small to mid-size businesses.
Next, you want to set the mood or tone by selecting the proper use of color, font, placement and images for the design. Think about what feelings you want to convey. For example, did you want to create a mood of excitement for a new cutting edge product you have? If so, you may use bright colors, heavy contrast and sharp edges. On the contrary, if you want people walking away with a more relaxed feeling you could use neutral/pastel tones with little contrast and rounded edges. There are literally hundreds of variables to consider when creating a logo, so it's important that you use someone who knows effective design.
If it's time to create a new logo or breathe life into an existing logo, contact Avant Garde today!
Steps at a Glance
1. Brainstorm product/organization benefits and key take-away emotions
2. Select a name that properly reflects the benefits of your product/organization
3. Choose a color, font, image, and placement that reflects the tone of your product/organization
Copyright 2006 Avant Garde Productions. Questions or comments? Contact us today.
"My staff are already overloaded with their day-to-day work schedule. They often don't have the time to spend to properly research a product before developing its logo. Logo concepts should be well thought out, not rushed. We deserve better and so do our end users."--AGP Client
Your logo is the core of your organization or product's brand identity. It's important that it positively reflects the visual value of your organization as a whole or at a product level.
Before you get started on a new logo, whether it is created internally or outsourced, sit down and brain storm a list of consumer benefits of the product or organization along with two to three key feelings you want people to take away when they see it.
Your next step is to select a name using the benefit information from your brainstorming session. The product or organization name you select should not only reflect the benefits of your product, but it should also properly distinguish you from your competition, a fact often overlooked by many small to mid-size businesses.
Next, you want to set the mood or tone by selecting the proper use of color, font, placement and images for the design. Think about what feelings you want to convey. For example, did you want to create a mood of excitement for a new cutting edge product you have? If so, you may use bright colors, heavy contrast and sharp edges. On the contrary, if you want people walking away with a more relaxed feeling you could use neutral/pastel tones with little contrast and rounded edges. There are literally hundreds of variables to consider when creating a logo, so it's important that you use someone who knows effective design.
If it's time to create a new logo or breathe life into an existing logo, contact Avant Garde today!
Steps at a Glance
1. Brainstorm product/organization benefits and key take-away emotions
2. Select a name that properly reflects the benefits of your product/organization
3. Choose a color, font, image, and placement that reflects the tone of your product/organization
Copyright 2006 Avant Garde Productions. Questions or comments? Contact us today.
posted by Paul at
11:51 AM
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