Overworked or Understaffed?
How outsourcing some of your marketing needs can save your organization time, money and more than a few headaches.
"As a marketing manager, I found my staff overwhelmed at high volume work points during the year. My initial reaction was to hire another designer. Luckily, my CFO had the foresight to recommend outsourcing instead. It turned out to be the right course of action." --AGP Client
Whether you need marketing support, design or copywriting, there's more than just salary to compare when deciding whether to outsource or hire. At initial glance, it might appear that an outsourced designer, as compared to an in-house designer, is far more costly. But in reality, are you really comparing apples to apples?
In today's economy, the average workplace compensation package comes in at around $21,700. Keep in mind, this is an average, actual costs can be greater. This includes everything from a bare bones health plan (approx. $6,000), 401K, bonus plans and Employment Assistant Programs (EAP). What about work flow? Do you find that at certain times of the year your work flow is heavy, yet there are sometimes when it's just right? Bringing in marketing support at the right time can help balance out your work flow when you truly need it.
When benchmarked against a design firm with a median hourly rate of $95.00 an hour, here's what the numbers look like over the course of a fiscal year.
At first glance, when viewing the hourly rate by itself, it looks as if outsourcing is far more costly than hiring a new employee, but take a look at the bigger picture and you'll see exactly what the CFO saw, namely, that it's more cost effective to outsource work flow overages and save the cost of a new hire compensation package and salary.
If you think your organization might be a good candidate for outsourcing your marketing needs, such as graphic design or copywriting, please contact Avant Garde today!
Disclosures
Based upon a real world 2006-07 Avant Garde Productions client where high volume work flow periods accumulated to approximately 20 percent of the calendar year. Please note that departmental work flow will vary depending on your organization.
Sources: Federal Agency for Healthcare and Quality (AHRQ) Medical Expenditure Panel Survey (MEPS); AIGA Professional Association of Design; 2006 National Credit Union Salary and Compensation Survey; and 2006-07 AGP client.
Copyright 2006 Avant Garde Productions. Questions or comments? Contact us today.
"As a marketing manager, I found my staff overwhelmed at high volume work points during the year. My initial reaction was to hire another designer. Luckily, my CFO had the foresight to recommend outsourcing instead. It turned out to be the right course of action." --AGP Client
Whether you need marketing support, design or copywriting, there's more than just salary to compare when deciding whether to outsource or hire. At initial glance, it might appear that an outsourced designer, as compared to an in-house designer, is far more costly. But in reality, are you really comparing apples to apples?
In today's economy, the average workplace compensation package comes in at around $21,700. Keep in mind, this is an average, actual costs can be greater. This includes everything from a bare bones health plan (approx. $6,000), 401K, bonus plans and Employment Assistant Programs (EAP). What about work flow? Do you find that at certain times of the year your work flow is heavy, yet there are sometimes when it's just right? Bringing in marketing support at the right time can help balance out your work flow when you truly need it.
When benchmarked against a design firm with a median hourly rate of $95.00 an hour, here's what the numbers look like over the course of a fiscal year.
At first glance, when viewing the hourly rate by itself, it looks as if outsourcing is far more costly than hiring a new employee, but take a look at the bigger picture and you'll see exactly what the CFO saw, namely, that it's more cost effective to outsource work flow overages and save the cost of a new hire compensation package and salary.
If you think your organization might be a good candidate for outsourcing your marketing needs, such as graphic design or copywriting, please contact Avant Garde today!
Disclosures
Based upon a real world 2006-07 Avant Garde Productions client where high volume work flow periods accumulated to approximately 20 percent of the calendar year. Please note that departmental work flow will vary depending on your organization.
Sources: Federal Agency for Healthcare and Quality (AHRQ) Medical Expenditure Panel Survey (MEPS); AIGA Professional Association of Design; 2006 National Credit Union Salary and Compensation Survey; and 2006-07 AGP client.
Copyright 2006 Avant Garde Productions. Questions or comments? Contact us today.
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