Hot Colors for 2007

Since colors can change their meaning and are essential in setting the tone of your message, it's important you are up-to-date on the hot colors and their definitions so you can effectively communicate your marketing message.

Colors can change their meaning depending on what's going on socially, what fashion is hot "right now," what the Desperate Housewives are wearing on television this week, or even the color trends car manufacturers dream up. For example, what comes to mind when you think of pink? Women's breast cancer, right? Or ever notice how one year it's all bold primary colors such as reds, blues, and yellows, and then the next year it's pastels. Just pick up a magazine or watch a little television and you'll see the media is often a trendsetter when it comes to deciding annual color palettes.


There are traditionally three colors that never change: black, white and metallics. Black is sophisticated and upscale, and according to Pantone, it's statistically shown that people will pay more money for packaging in black. White indicates purity and cleanliness while metallics attract the human eye because they mimic movement.

According to Pantone, red hot for 2007 are the brown, beige, and natural colors. The hot new green is emerald, representing preservation and ecology. Orange is back and no longer cheap, while pink is turning from innocent to serious. Other popular colors include yellow green, yellow, and peach. Use the chart below to be sure you are sending the right message to your clients and customers.

Now you're ready to get started on your color palettes for 2007. If you need any help with your hot designs for 2007, contact Avant Garde Productions today!

*It's noteworthy, that when using yellow text, outline it in black to improve your readability. However be careful, too much black with yellow means caution.

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