How to Win Awards: Make Your Company a Superstar
"The most common mistake I find when judging marketing awards is miscalculated results. If you don't know how to calculate percentages, ask for help."
Credit Union Industry Marketing Award Judge
It never fails--you're completely bogged down with projects and up pops a reminder that award entries are due. You now have less than two weeks to prepare. You ask yourself, "has it been a year already?" You ransack the department looking for that campaign with the exceptional results and then you scramble to piece the application together by rushing through the instructions and flubbing the math. If this sounds like you, you might as well just save yourself some time and mail the awarding organization a check. Or, read on to learn the tools to a successful entry.
Here's a great hint: Start early! Write your campaign overview, strategy and results at least two months ahead of the application deadline. Check out the award site to see what you'll need to complete each award. While you are there, also check to see who won last year and how many awards won in each category. That way, if your entry falls into more than one category, you can strategically choose the least entered category to enter.
When completing your overview or background, be sure to include who you are as an organization in as much as detail as space will allow. It will help judges better comprehend your strategy if they have a complete understanding of your history or mission.
Read and follow all instructions carefully. This cannot be stressed enough! Have at least two people cross reference the instructions and proofread, especially the math. Some marketers are good at creativity and math, some are good at just creativity.
A big pet peeve for judges is adding items they don't ask for. If they don't want it in a pretty pink folder, then don't put your submission in a pretty pink folder. If they only want one copy, don't send them three. You will only add more complexity to their adjudication.
Lastly, if you aren't already, be sure to compile all the pieces to your successful campaigns throughout the year to get a head start. Save yourself the time and stress of last minute hunting by keeping an archive of award-worthy pieces on hand.
For help with your next award submission or for help creating an award-winning campaign, contact Avant Garde today!
Credit Union Industry Marketing Award Judge
It never fails--you're completely bogged down with projects and up pops a reminder that award entries are due. You now have less than two weeks to prepare. You ask yourself, "has it been a year already?" You ransack the department looking for that campaign with the exceptional results and then you scramble to piece the application together by rushing through the instructions and flubbing the math. If this sounds like you, you might as well just save yourself some time and mail the awarding organization a check. Or, read on to learn the tools to a successful entry.
Here's a great hint: Start early! Write your campaign overview, strategy and results at least two months ahead of the application deadline. Check out the award site to see what you'll need to complete each award. While you are there, also check to see who won last year and how many awards won in each category. That way, if your entry falls into more than one category, you can strategically choose the least entered category to enter.
When completing your overview or background, be sure to include who you are as an organization in as much as detail as space will allow. It will help judges better comprehend your strategy if they have a complete understanding of your history or mission.
Read and follow all instructions carefully. This cannot be stressed enough! Have at least two people cross reference the instructions and proofread, especially the math. Some marketers are good at creativity and math, some are good at just creativity.
A big pet peeve for judges is adding items they don't ask for. If they don't want it in a pretty pink folder, then don't put your submission in a pretty pink folder. If they only want one copy, don't send them three. You will only add more complexity to their adjudication.
Lastly, if you aren't already, be sure to compile all the pieces to your successful campaigns throughout the year to get a head start. Save yourself the time and stress of last minute hunting by keeping an archive of award-worthy pieces on hand.
For help with your next award submission or for help creating an award-winning campaign, contact Avant Garde today!
posted by Paul at
3:29 PM
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